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The Weekly Report Snapshot

January 27, 2020 – “Below the Surface”

The results of our annual State of Manufacturing® survey invariably surprise us by revealing insights from beneath the obvious. By Lynn Shelton, VP of Marketing

The interviewers for the 2020 edition of our State of Manufacturing® (SOM) survey research project—our 12th annual! — won’t make their first calls to Minnesota-based manufacturing executives for a couple months, but we’ve already started positioning the questionnaire. The SOM retains one of America’s top public opinion pollsters to ask small and medium-sized manufacturers what they think of their current business prospects. How do they view the coming year? What are the trends? What circumstances give them concerns and where do they see business opportunities? We think this is the only regional survey of manufacturers in America that uses statistically valid survey methodology to derive relevant and truly accurate results.

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