Founded in 1965, Windings Inc. is a manufacturer of custom electric motor and generator components for electromagnetic/motion conversion applications. Based in New Ulm, MN with additional production facilities in Agua Prieta, a small town in Sonora, Mexico, the company has produced and supplied critical components to manufacturers in the medical, avionics, aerospace, defense, and automotive fields as well as for NASA. Windings is 100 percent employee-owned and employs nearly 100 people at its New Ulm plant.
Having laid out an aggressive growth strategy to quadruple its business over a ten year period from 2012-2022, Windings was looking to expand its current customer base by identifying new markets abroad. With little experience in doing business outside the U.S, the company needed a resource to help them market their products.
Building on a long and successful relationship with Windings, Enterprise Minnesota recommended the company take part in its Global Market Strategy program. The service helps manufacturing enterprises make a strategic decision to export, and guides them through the steps of discovering which foreign markets hold the greatest potential for their products, and how to target each market most effectively.
Roger Hurd, Enterprise Minnesota business growth consultant, worked with the team at Windings to develop and execute a strategic export marketing plan. Enterprise Minnesota also helped Windings connect to resources, within academia, the U.S. Trade Commission and the U.S. Department of Commerce. Enterprise Minnesota helped Windings identify specific European markets that would offer the company its best opportunities to establish a global foothold, as well as aided in the vetting of potential trade partners and clients.
By 2017, Windings expects to realize a $4 million increase in new sales. The company will also be creating 10 new jobs, investing $200,000 in new plant and equipment, and an additional $100,000 in workforce and information systems.
“I feel like the networking and resources that we gained through Enterprise Minnesota's Global Market Strategy program helped us to move forward the equivalent of 3-4 years in about six months. It has really accelerated our movement forward towards accomplishing our strategic goal of developing a global presence in support of our growth goals.”
New Ulm, MN