The State of Manufacturing is Good
Record numbers of people are showing up to hear the results of our annual survey
By Lynn Shelton
Enterprise Minnesota's Director of Marketing and Legislative Relations
I don’t think anyone famous ever said “the ninth time is the charm,” but after the experience of the release of the 2017 edition of The State of Manufacturing®, somebody should. Last week marked the ninth time we’ve rollout out the results of our annual survey of Minnesota’s manufacturers. Each year has been good in its own right, but this one was PHENOMENAL. Four hundred manufacturers and friends-of-manufacturers showed up at the Minneapolis convention center to hear pollster Rob Autry—the only pollster ever attached to our project—announce that manufacturers are more bullish about their prospects than they’ve ever been in the history of the survey.
There are a few things about that last paragraph that deserve comment on. First: 400 people drove to the convention center to hear the results of a poll. Four hundred people. That’s not a terribly unusual number in the history of the State of Manufacturing, but I think this every year: Listening to the results of a public opinion survey seems about as tantalizing to most people as watching the president’s press secretary brief the media every day. (Never mind. That one no longer works.)
And this year, in part because of our relationship with Minnesota’s Initiative foundations, 105 people showed up for a briefing in Owatonna, the first of our regional events throughout the state.
There are reasons for this. First among them is that the statewide release at the Minneapolis Convention Center is typically a pretty good show. Rob knows how to present polling data in a way that presents an interesting and comprehensive big picture narrative. On top of that, part of the event includes Bob Kill, our president and CEO, facilitating analysis with a lively panel of industry experts. This year, it included Sixth District Congressman Tom Emmer; Greg Buck, president of Productivity, Inc.; Eric Gibson, president of Ultra Machining Company; Shawntera Hardy, Commissioner of the Minnesota Department of Employment and Economic Development; Joe Mulford, president of Pine Technical and Community College; and Sarah Richards, president of Jones Metal, Inc.
People also come because they care about manufacturing. The status of manufacturers as the steady job-creating engines of Minnesota’s economy seems to increase every year, we think, in part because this survey emphasizes their contributions to Minnesota as well as the challenges they face in very personal terms. Manufacturing succeeds also in part because manufacturers sit atop a coalition of support composed of policy-makers, vendors, service providers, local business organizations, economic development professionals as well as educators, from elementary school to local colleges.
Our strategy since innovating the State of Manufacturing survey was to put the survey (and Enterprise Minnesota) at the nexus of these diverse interests, so they would all see their common interests and act in ways that emphasize their mutual strengths.
In all, the State of Manufacturing gets more meaningful every year and, frankly, more fun, too!
The conversation among panel members has elicited excellent discussion around this year’s survey data and productive solutions to some of the more challenging issues manufacturers face, particularly the workforce issues.
If you have yet to attend a State of Manufacturing event we welcome you to attend:
Fergus Falls - May 17
St. Cloud - May 18
Marshall - May 22
Bemidji - May 23
Hibbing - June 8
Register to attend
Seven Smart Steps for Revenue Growth
Wednesday, June 14, 2017
8:00 a.m. - 11:00 a.m.
11011 Holly Lane N
Dayton, MN 55369
What to Expect
What steps do successful businesses take to actively grow revenue? Do you know your company’s most important drivers of future growth? How do your existing and prospective customers see your business?
Revenue growth can be created and sustained by implementing a strategic growth plan.
Attend this event to learn seven smart steps that will accelerate your business on the path toward measurable and sustainable revenue growth. Come learn from manufacturing executives who will share how action-oriented approaches to crafting plans for revenue growth have helped them:
- Increase top-line revenue growth
- Define key growth objectives
- Identify and prioritize market priorities
- Grow customer value
Roger Hurd, an Enterprise Minnesota strategy and marketing expert, will moderate this event.
Click here to register