Global Strategy and Marketing

Friday, September 30, 2011
8:30 AM - 12:00 PM

Initiative Foundation
405 1st St SE, Little Falls, MN 56345
 
Marketing your products outside the U.S. represents both great opportunity and significant challenges.  Whether this is a new initiative for your company or you're looking to energize your existing international marketing strategy, this session will help you understand marketing dynamics around the world. 

We will include a short real-life case by speaker John Murray, a lecturer at the Carlson School of Management and founder of a global medical diagnostics company.

This session will help you:

    Understand the nature of global marketing
    Understand the marketing environment in major regions of the world
    Develop a coherent strategy for marketing your products and services in international markets
    Organize your company's efforts to launch a product in a foreign country

Speaker:  John Murray, Carlson School of Management

Presented in partnership with:

NIST MEP        CIBER     Initiative Foundation